Chelsea have today officially released their new away kit for the 2019/20 season, and the classy design is gaining some mixed reactions amongst some Chelsea supporters.
The new design by Nike is white, and has blue and red detail around the sleeve tips and the collar. You can buy the new vapor shirt on the official Chelsea website for £89.95, or pick up the stadium shirt for £64.95. It is also available as a long sleeved version for £69.95.
The main talking point though, appears to be how smart the collar looks, with the club describing it being inspired by Mod culture, which was popular in 1960s south-west London.
Inspired by Mod culture, which thrived in 1960s south-west London, our 2019/20 Nike away kit is here! 🔥
It's a sharp look. It’s a Chelsea thing.
— Chelsea FC (@ChelseaFC) July 17, 2019
The shirt was launched on Wednesday morning officially by Nike, and the photo shoot campaign contains captain contender Cesar Azpilicueta, Ethan Ampadu, midfielder N’Golo Kante, and star player from the Women’s team Fran Kirby.
Ampadu is a surprising inclusion seeing as Frank Lampard confirmed it is likely that the 18-year old will be going out on loan this season, and as a result, probably won’t be wearing this kit.
Lampard explains Ethan Ampadu s absent because he could be going on loan for the season. He is a big fan of the player and wanted to sign him on loan for Derby last season, so is hopeful he can play a lot of games somewhere this year.#CFCinJapan
— Chelsea FC (@ChelseaFC) July 16, 2019
Here are some fan reactions to the launch of the new kit..
Very Clean but the collar man. This ain't a office shirt. Ah well.
— Rasen #ThankYouKawhi (@RasenRendanX) July 17, 2019
Not a big fan of the collar, but love the idea of incorporating a nod to mod culture, gives it a a very authentic Chelsea feel to it.
— Danny Busciglio (@DBusciglio) July 17, 2019
That’s lit 🔥 😍 Open that dress button and much better imo 😋
— Lamps (@CFCLamps_) July 17, 2019
— Oliver Harbord (@ojharbord) July 17, 2019
Absolutely beautiful. 😍😍
I don’t know what kit to get now… https://t.co/sbBREy8MMj
— Paree (@ACParee) July 17, 2019