Three ready to sign up for another year as Chelsea’s main sponsor after change in ownership

Chelsea will be renewing their sponsorship deal with Three after all, a club source has revealed.

The telecoms company pushed to have their branding removed from Chelsea’s shirts early in the Spring, when Roman Abramovich was sanctioned by the UK government.

There were strong rumours at the time that the club would have to play without the Three logo on their shirts, but things soon calmed down, and talk of blank kits disappeared pretty quickly once it was announced that Abramovich was selling the club.

There had been doubt about the deal continuing after Three’s attempt to break off, even with Roman Abramovich gone. It hasn’t yet been clear which way Todd Boehly will go with these things, and a US based sponsor might have been expected.

The source could only confirm a further year of the association, after which Boehly may consider his options – and may think he can get a better offer, especially if next year is a successful one.

12 Comments

  1. Bad idea. They have been seen as disloyal by all Chelsea fans and people will simply not buy the new shirt with that sponsor on it . Sales will plummet

    Also the new owner has said that he would replace the shirt sponsor when he was buying the club.

  2. No son dignos de estar en la piel blue, abandonaron como ratas traicioneras… Trivago en cambio será apreciado y reconocido en los corazones blue’s

  3. We hate three 3, we don’t want to associate with them. When things were hard they are only after themselves compounded are hash treatment. It is like the case of Jonny Depp & TNT.
    Three should go sponsors England parliament & FA.

  4. After their abandonment of Chelsea when the club was sanctioned by the government, I don’t think the supporters have any trust in “3” and would happily see them replaced!

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