Chelsea Football Club have today announced a new, long-term partnership with worldwide-known Nike, the club have proudly presented on their official website.
After a 11-year-long run with Adidas, The Blues have got themselves even a bigger deal, as the American sportswear giant will not only design and manufacture the official kits from 2017/18 onward, but also fund Chelsea £60m-a-year.
The amount is almost the double of what Adidas got covered before, and thought that Nike’s £60m deal with Chelsea will last the agreed 15 years from now, it ranks high in the world records of the most lucrative deal of its kind with a total worth around £900m.
Understand Chelsea's deal with Nike is for 15 years at £60m each season. That's around £900m in total…. #cfc
— Ed Aarons (@ed_aarons) October 13, 2016
Chelsea director Marina Granovskaia was jubilant after pulling off the deal, and told the club’s official website how well Nike matches with the West London club’s ambitions.
This is an incredibly exciting and important deal for the club.
Like Chelsea, Nike is known around the world for its excellence and innovation and we look forward to working together in what is sure to be a successful partnership.
We believe Nike will be able to support our growth into new markets as well as helping us maintain our place among the world’s elite football clubs.
Nike brand president Trevor Edwards was on the same page with her and also had his say:
Chelsea is a world-class club with a rich tradition and passionate fans across the globe.
The partnership with Chelsea reinforces our leadership position in football. We are excited to help grow the club’s global reach, serving players and supporters with Nike innovation and design.
